• WCASearch Metrics

Looking back more than twenty years, here are some key performance metrics of searches conducted by WCA.

INTRODUCTION METRIC = 25 BUSINESS DAYS
Definition: Average elapsed time from the beginning of an engagement to the presentation of a "benchmark" slate of candidates. (Our record "ET" is five days -- in a truly unique situation in which a "benchmark" candidate was a part of a slate we developed within a week, was hired into a senior communications role, and thrived through several acquisitions and a new CEO.)
CONVERSION METRIC = 85+ percent
Definition: Percentage of times a candidate from this benchmark group has been offered, and has accepted, the position for which we were engaged to recruit.
CANDIDATE SUCCESS METRIC = 97+ percent
Definition: Percentage of candidates who have remained in the position for which WCA recruited them, or who have been promoted, after 12 months with the client company. (The first candidate we were involved in recruiting for our first-ever search client is still prospering with the same issues-driven industry association---after more than twenty years and several promotions.)
OVERALL COMPLETION METRIC = 87 percent
Definition: Sort of a "Lifetime Batting Average." This is the completion rate of all searches compared to the total number of engagements undertaken. The remaining 13 percent represent searches that were suspended because of such events beyond our control as hiring freezes, acquisitions, and reorganizations.
CANDIDATE IMPACT METRIC = The Difference a Candidate Makes
  • Collectively, WCA candidates have:
    • Developed and managed the implementation of corporate communication initiatives that helped position an organization as FORTUNE Magazine’s “Most Admired Company in America” for seven consecutive years.
    • Established and implemented the financial and investor communications effort that supported the then-largest initial public offering (IPO) in US business history.
    • Helped launch a $13 billion global technology company.
    • Launched the communications function of a biotechnology start-up for a worldwide healthcare provider, where another candidate built from scratch the global communications function for its pharmaceutical R&D operation.
    • Created and managed an integrated communications program to increase market awareness of an alternative energy source.
    And the list goes on.
    As noted elsewhere in the site, our objective from the firm's inception has been to concentrate on strategically important engagements for a relatively small, but ever evolving, client base facing unique communications challenges.
    We're proud of our results.

    Insight

    Most Chief Communications Officers possess exclusively corporate backgrounds.

    --WCA Benchmarking Study

    Wills Consulting Associates, Inc.
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    Greenwich, CT 06830

    Phone (203) 622-4930